Black: the color of luxury
Why is Black considered the color of Luxury?
Food, Furniture and Design, Cars, Apparel and fashion accessories: the world of luxury is represented by the rigor color of Black
A German study has analyzed the tones considered luxurious or associated with luxury. What has resulted is that in addition to gold, classic color that represents the glitz, also black, purple and pink are considered the colors that express the luxury.
According to researchers who conducted the survey, although there are colors that change over time, also following the fashions of the moment, black is what remains as immutable benchmark.
Gold and black have always been synonymous with luxury and elegance, the combination of the gold brilliance and rigorous elegance of black create a color contrast between shiny and matte.
Black is the strongest among neutral colors and it is associated with power, elegance and formality. Black is commonly used in those eye-catching or very elegant designs. It can be conservative or modern, traditional or unconventional, depending on how it is combined with the other colors.
Black has authority, prestige and exclusivity: think of an event with Total Black dress code, tie, the credit card and luxury car. In general, black can be used very effectively to denote refinement and a strong sense of extreme luxury.
Black on the Table
Not simply speak of elegant Mise en Places, but we are facing a new trend of Black Food, expression of extreme luxury among refined palates.
“Eating black food is something unusual and strange; it is tied to the idea of something forbidden or magical food …” Li Edelkoort
Same thing goes for the wines and the most important spirits, and when the content of the product is not black ( like champagne or vodka), this color is used to embellish the packaging. In fact, the color influence the choices
consumer choice much more than you might think. It has been shown that color influences for 85% of the motivations that drives consumers to buy. Researchers at Delaware University explain in this research that people automatically associate a specific emotion to each color: black enhances the feeling of luxury, exclusivity and high quality that the company wants to communicate
Black is more than one color
Black is everywhere the protagonist. It’s elegant, slims, it is fast, it is not open to criticism, it is not identifiable with a season, it gives security. It is the passe-partout.
If you check the sales of many fashion companies, black, of any shape, size, or fabric, remains the winning color.